When you don’t find what you need, sometimes you go out and do it yourself. And that’s exactly what Jade is doing with Krunchy Kulture, a new cloth diaper brand dedicated to giving the representation that Black families do cloth diaper.
We talk about her story, her journey in manufacturing, and what cloth diaper brands can continue to do to support Black Lives.
Krunchy Kulture diapers will be available January 2021. This show was recorded in November 2020
Today’s episode is with Jade from Krunchy Kulture. Jade has been a member of the cloth diaper community for many years, and she’s always noticed a lack of representation from black and brown parents and babies.
People see me cloth diapering and they think it’s really weird. This past summer parents asked cloth diaper brands to make diapers that represented their babies and it didn’t really happen.
Why did you start cloth diapering?
My mom has always called me her flower child and it just was the right choice for us. I hated disposable diapers and hated how they feel and smell.
I didn’t know anyone who cloth diapered, and now it’s just no big deal.
Is there a cloth diaper community where you live in Louisiana?
No. But I have started to turn people onto cloth diapers. Back when I cloth diapered my first son, there was a boutique, but not anymore.
You have designed a cloth diaper to start your own brand. Tell me more about the Krunchy Kulture Cloth Diaper.
One thing Jade noticed is a lot of brands offer pockets in super cute prints, but rarely covers for parents who like flats. I’m doing pockets and covers in the same prints. I’m also offering hand died flats. And hopefully one day fitted.
You can find Krunchy Kulture on the web – you’ve focused on a Black Lives Matter representation.
My sister in law is a graphic designer. I purchased designs, and had her help me bring them to live. I have some more designs in the future with black moms breastfeeding and other African inspired prints.
Rooting for Everyone Black – that’s a quote from Issa Rae. I’ve loved for that since I’ve heard I’ve loved it.
Krunchy Kulture was on Pre-Order
The Pre-order should arrive in December 2020.
Jade has an 18 month old child. And she is an influence in the design of the diaper and – the Krunchy Kulture designed to meet her chunky thighs. She designed the diaper with rolled elastics for chubby thighs.
What are your goals for Krunchy Kulture?
I want to release this batch, get some feedback, and expand into Canada, the Bahamas, and the world. I want to expand into the green industry.
How was that whole manufacturing process work out?
That was a huge learning curve. The original manufacturer was okay with the original prints, but not the final Black Lives Matter prints were rejected. I found a new manufacturer because I went into this wanting that.
What is in the name Krunchy Kulture.
My SIL pushed for the K’s. It just worked. The name is my representation of my community, and that we are here and part for the community.
From your perspective, what’s one thing the Cloth Diaper Community to support Black Lives.
Just more representation – we shouldn’t have to ask for representation repeatedly. Some brands you don’t see black and brown babies on the diapers or in their marketing. There’s lots of families, but they don’t get shared and promoted the same.
Don’t just do it when it benefits the brands.
What has been your experience as a black mother in the cloth diaper community?
I feel welcome in parts of cloth diaper community. I belong to a small group of women and they are my community. They are my favourite and I participate in. I found my community.
I don’t participate much in the larger groups because they just don’t jive and aren’t understand.
And we kept talking, but I didn’t write down anynotes. Sorry that this episode is sporadic and alittle all over the place.
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