Show 40

Lilly & Frank with Heather

Today, we are joined with Heather Seguin, the owner and seamstress behind Lilly & Frank. Lilly & Frank is a Canadian cloth diaper brand specializing in fitted cloth diapers. Available in four sizes, with a plethora of well-coordinating prints, Lilly & Frank Fitted Cloth Diapers are stash-worthy. 

Learn about her business, why she started cloth diapering, and a few basics on fitted diaper lingo. 

Shop the store.


About the Cloth Diaper Podcast

The Cloth Diaper Podcast is just that a podcast dedicated to sharing stories of cloth diapering with parents around the world. This is not just your everyday mom podcast or parenting podcast. We're about connecting you with your favourite cloth diaper brands and retailers, the instagram influencers you follow, and the people making big changes within the cloth diaper industry for a more inclusive, supportive community. 

The Cloth Diaper Podcast is enjoyed in over 60 countries around the world. We've chatted with established brands, emerging brands, and similar niche'd audiences. We're always looking for new show guests and sponsors.


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Listen to the latest episode, watch reviews, and more.

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Support the show by shopping with affiliate links. This provides us with a small comission to keep showing up and supporting you.



Lilly & Frank

Heather is the original seamstress and owner of Lilly & Frank. Lilly & Frank is based out of Langley, British Columbia and specializes in fitted diapers.

Find Lilly & Frank on InstagramFacebook Join The Group


Heather is a self taught seamstress.
Looking things up on the internet, and YouTube.

It evolved over time starting with pockets to the fitted diaper.

And then I realized how much I love doing it.

Lilly & Frank is a team of 4 who puts diapers together with full time seamstresses, assembling, writing orders, snapping and more! 

Product is in stock at the Lilly & Frank store available in newborn, petite, one size, and toddler. This allows you to have a better fit across babies. Petite is a great choice for slender and leans baby.    


Serged or Turned?

This is about personal preference really.

Regular or Hybrid

Hybrid has a polyester fleece in the shell that acts as mild liquid barrier to disperse it and the outer shell doesn’t get wet as fast.

Boosters or not?

Sometimes families need them and sometimes they don’t.




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Professional Cloth Diaper Educator

Bailey brings 5+ years of cloth diapering experience and conversation to the cloth diaper space. She's not just your every day mom blogger sharing her experience - Bailey is immersed in the cloth diaper community learning from other parents and growing as an individual. She wants to find the cloth diaper solution that truly works for you.

Bailey believes we need to stop and listen to cloth diapering parents. We need to recognize our own bias and preferences and focus on solutions that work for you, not us. The Cloth Diaper community needs to recognize the privilege of being able to cloth diaper, and provide spaces for more conversations and stories.

Cloth diapering is not about rules but about our own strength as parents to do the best we can for our children with the resources available.



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    About the Cloth Diaper Podcast

    The Cloth Diaper Podcast is a somewhat regular podcast sharing stories from cloth diaper parents, brands and retailers from around the world. 

    The Cloth Diaper Podcast is not affiliated with any school of thought of diaper laundry but instead focus on the power of peer-to-peer story telling to empower you to make your own cloth diaper journey. 

    Cloth Diapering is not this or that, but rather many different experiences.